-- Microsoft Windows automatically replaces \n with \r\n
BULK INSERT Sales.SalesOrderDetail
FROM 'C:\Data\Data.dat'
WITH (FIELDTERMINATOR =' |', ROWTERMINATOR =' |\n')
INSERT INTO MyTable ([XmlCol])
SELECT * FROM OPENROWSET
(BULK 'c:\SampleFolder\SampleData3.txt', SINGLE_BLOB) AS [XmlCol];